Resources

Some Facts

  • Influencers with 10-100,000 followers are most effective at providing a balance of engagement and reach

  • 84% of respondents charge less than $250 for a sponsored post on Instagram; 97% charge less than $500 for a sponsored Instagram post.

  • The Collective Bias survey found that 30 percent of consumers were more likely to buy a product recommended by a non-celebrity blogger whereas only 3 percent were influenced by celebrity endorsements

  • Around 40% of people purchased a product online after seeing it used by an influencer on YouTube, Instagram, or Twitter.

According to the Hashoff survey Influencer content is now officially outperforming brand-created content, with 49% of consumers reporting they found brand-created advertisements “annoying or irrelevant”. Contrastingly, 82% of consumers said they were very likely to follow the recommendation of an influencer they follow, and 67% said they had no negative reaction to sponsored influencer content whatsoever. Furthermore, 37% of consumers felt that, if influencer content was authentic and high-quality, it negated the fact that it was sponsored.

Get in Touch

Sway My Way

2/100 New South Head Road

Edgecliff

NSW 2027

Phone: 0448 877 842